A.HALLUNCINATION is a London based menswear brand that reflects 'modern English dandy,' the character of a proper English gentleman augmented with contemporary detailing. A.HALLUCINATION is designed for the 25-40 year old man who values quality and smart dressing as an important aspect of life. The garments are translatable for work, casual, and evening activities and present a sleek, sophisticated look for everyday wear.
A.HALLUCINATION, a new menswear brand successfully launched its first Fall/ Winter 2010 Collection during London Fashion Week. The collection presents a sharp, contemporary take on the classic British dandy look with urban citywear influences and the styling offers a modern twist to a classic look.
The collection is designed by two Menswear graduates of Central Saint Martin College of Art & Design. Both designers, Hwan Sung Park and Chung Chung Lee have previously worked at renowned fashion houses including Burberry, Alexander McQueen, Tom Ford, Ozwald Boateng and Lie Sang Bong Paris.
Fusing casual and formal elements, the collection features stylishly forward clothing with razor-sharp lines, sophisticated fabrics and a timeless fit.
Key pieces include darted slim-shaped side-seamless jackets, new cut shirts, low crotch pants, with intricate quilting details and techniques textured jackets inspired from the Argyle check. All the pieces are given modern makeovers to create a highly wearable, yet very on-trend look.
The first collection was met with a resoundingly positive response from the journalists gathered, with one commenting that the collection is very strong with fresh design details combined with beautiful and bespoke men's tailoring. (http://www.a-hallucination.com/)
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